I’ve never been great at self-promotion. Sure, I’m confident and can hold my own in a crowd, be the life of the party, even, but plugging myself as an expert in my field in order to market myself and build a larger client base is really not something that I’m comfortable with. We’re taught humility in life, aren’t we? So how do I punt my skills and my business without coming across as a total know-it-all?
Up until this month, I’ve never had to explicitly market myself. I’ve always found my clients through word of mouth and referrals. I’ve even done a few editing jobs for free (this stops today) to “get myself out there” because I’ve never really, really backed myself. But today I realised something. I actually am an expert in my field. I do know my stuff and I’m good at what I do too; so why should I be a wallflower when it comes to self-promotion?
I’ve recently signed a contract with an incredible client (through a referral by a friend that lead to an interview that got me the contract) for a role in communications in a sector of industry that I knew nothing about. At the time of signing that contract, the sum total that I knew about cyber security was how to change the password on my iCloud account. But just because I am not a subject expert, does not mean that I’m not a communications expert – because I am. The best thing about it is that I am praised for the work I do on a daily basis. And with a lot of research and asking a million questions, I now have a good working knowledge of what I’m communicating about; I am trusted to do my job (there is no micro-managing there) and for the first time in a long time I don’t doubt my ability to do my best work.
But I digress…
My point is, there is an art to self-promotion which I am slowly learning. If I am paid a large sum of money on a monthly basis by the same clients each month, surely then I am allowed to say I am skilled, knowledgeable and well… an expert?
In saying all of this, the coming months are going to be filled with shameless plugs for my growing baby – The Type Writer. Because if we’re honest, the economy isn’t flourishing and we all need to drum up new business these days. So here goes!
I have the privilege of being featured in a woman-orientated career blog this month – watch this space. I will share it with you as soon as it’s live. But in the meantime, if you think that your website, company’s branding material, restaurant menu or any copy in your life needs a revamp, you can find me here! I look forward to working with you.